The emergence of new forms of digital technology is redefining consumer engagement and to meet the evolving demands of consumers, marketers should keep up with the latest digital marketing trends and strategies. Not only are these trends disruptive, they equally present unfamiliar challenges and opportunities to companies in the digital marketing space, hence the need for marketers to stay ahead of the curve. This programme will equip you with a comprehensive framework to harness the power inherent in today’s digital world. They will be taught to understand consumers’ changing behavior and will be provided with tools and techniques to leverage this new knowledge to drive value and innovation in their organisations. They will return to their organisations with clear digital marketing goals and proven strategies to meet them.
After this hands-on training, you will be fully equipped to:
Practical steps for converting your classroom training to virtual sessions
Virtual talent development is becoming increasingly complex and requires a well-crafted strategic approach; from onboarding new hires to developing programmes that deliver required results in the ever changing business landscape.
Learner engagement and participation are major concerns when training virtually. Also, the difficulty associated with a critical component of virtual training - on the job application - cannot be underestimated.
Transitioning from traditional instructor-led training to virtual delivery can be daunting, but not insurmountable if the right steps and approach are adopted
Join us as we provide insights on how to best execute this transition
Developing Clear and Measurable Learning Objectives for Programmes
Learning objectives are often an underrated component of the programme design process, but this should not be the case. Smart objectives set the stage for meaningful and impactful learning by providing a distinct roadmap to desired performance outcomes.
The most effective learning objectives must be precise - allowing for observation, evaluation and tracking. Being a critical part of the learning design process, objectives must be carefully crafted using best practice standards to assure impactful and performance focused programmes Join our webinar to learn practical, easy-to-use techniques for developing measurable and outcome focused programme objectives